I am a Seth Godin fan. I think I’ve read all of his books and has been greatly influenced by him so whenever I hear stories of people who have been affected by his work – I get excited.
I met someone last week in Indonesia. A very hospitable Filipina invited our team who went to Indonesia in her house where she showcased her work. Thelma Victorio has been working in Indonesia for more than 20 years already and two years ago she had a great business idea – the BARONG BATIK.
Yup, a fusion of Batik which is the national costume of Indonesia and mix with our Barong Tagalog – the national costume of the Philippines and what you get is a purple cow. As I was asking her about her business, she started sharing how the PURPLE COW concept has helped her in business. The Barong Batik was birthed two years ago and it is creating a rave among Indonesian elites.
What is a PURPLE COW? Better if you could Seth’s book Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter but in a nutshell Purple Cow is..
like driving through Batangas a few years ago, my family and I were enchanted by the hundreds ofcows grazing in lovely pastures right next to the road. For dozens of kilometers, we all gazed out the window, marveling at the beauty. Then, within a few minutes, we started ignoring the cows. The new cows were just like the old cows, and what was once amazing was now common. Worse than common: It was boring.
Cows, after you’ve seen them for a while, are boring. They may be well-bred cows but they are still boring. A Purple Cow, though: Now, that would really stand out. The essence of the Purple Cow — the reason it would shine among a crowd of perfectly competent, even undeniably excellent cows — is that it would beremarkable. Something remarkable is worth talking about, worth paying attention to. Boring stuff quickly becomes invisible.
Thelma shared how being remarkable brings value to people. Today, CEOs, business people, politicians and rich people go to her shop to buy her BARONG BATIK. It is when you start being a purple cow that you rise above the average and the ordinary.
the new model of Barong Batik
Men, as we go to work – find ways on how to become above beverage. Offer value to people. Don’t be like the majority who prefer to be boring. Be remarkable in what you do and you will reap the results of being a purple cow.