We are All Weird… Trust Me
This month, my favorite author Seth Godin puts his latest book on sale: We Are All Weird, this is your chance to buy this book and have yourself challenged. I have been devouring Seth Godin’s book since he first wrote Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter.
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity. As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
We are all Weird is now on sale for only $2.99 for US Kindle Account Holders and $4.99 for Philippine Account. It is a steal!!!